1.16M monthly views414K reached every month350K+ accounts reached with paid ads3,900+ on the mailing list41% email open rate150 owners in the room1.16M monthly views414K reached every month350K+ accounts reached with paid ads3,900+ on the mailing list41% email open rate150 owners in the room
The event
two days with the owners who decide
Our Glasgow live event brings Louise's mastermind members together in person: established dance and theatre school owners, many bringing a key member of their team. These are the people who choose the software, the suppliers and the products their schools run on.
"This is not advertising. It is a warm introduction to a room full of dance business owners who are actively investing in their businesses."
the details
DatesWednesday 11 & Thursday 12 November 2026
Time9am to 5pm both days
VenueBridge Gardens60 Washington Street, Glasgow G3 8AZ
In the room150 business ownersMastermind members, each able to bring one team member
CapturedProfessional photo and videoReels, stories, YouTube vlog and podcast content
Louise on stage, liveBranded media wall momentsSponsor gift bags on every tableAn engaged roomYour product in their handsConnection all day
The reach
the room is just the start
Every sponsorship is captured and shared across our channels before, during and after the event. Here is the audience your brand is seen by.
350K+
Accounts reached per month
With paid ads behind our event content
1.16M
Views every 28 days
Instagram and Facebook combined
414K
People reached every 28 days
A targeted dance business audience
21.8K
Link clicks per month
An audience that acts, not just scrolls
3,402
Average views per reel
Consistent, not one-off viral spikes
10,800
Engaged followers
A focused niche, not a bloated count
Organic figures from the trailing 28 days, May to June 2026, Instagram and Facebook combined.
82-87%
Women, the people who own and run dance businesses
25-54
Core age, peaking 35-44: established owners with budgets
83-85%
United Kingdom, with a strong UAE and Dubai pocket
100%
Built around one thing: the dance and theatre business
41.2%average open rate vs a 20-25% industry norm
Direct to the inbox
no algorithm. straight to them.
The DBO newsletter goes to more than 3,900 dance business contacts who asked to hear from us, and they open it.
3,900+ pure dance business contacts. Not a bought list.
41.2% open rate over the last 30 days, well above the industry norm.
Every package includes newsletter coverage, with Gold getting a dedicated link and thank-you feature.
The packages
choose how you show up
Three ways to sponsor the Glasgow event. Each one puts your brand in front of the room and in the content that travels far beyond it.
Bronze
the bronze package
£2,500
For brands who want strong visibility and positioning in front of a high-level dance business audience.
Brand inclusion across event content and post-event marketing
Mention in the DBO newsletter
Inclusion in the "recommended suppliers" list shared with attendees
Brand mention within the post-event content recap (social media and highlights)
Brand visibility within the event environment where relevant, captured across content
Opportunity to share an offer or freebie with our audience
All prices in GBP. Sponsorship covers the Glasgow November 2026 event.
How it works
seen before, during and after
Your sponsorship does not end when the doors close. It keeps working in the content we create for weeks afterwards.
1
before
Your brand on the event schedules and tagged in the content that builds excitement for Glasgow.
SchedulesReels & stories350K+ reach
2
on the day
Signage, branded areas, the media wall and your product in the welcome goodies, all captured by our photo and video team.
150 ownersMedia wallGoodie bags
3
after
The recap content, the YouTube vlog, the DBO newsletter, the post-event email and The DBO Show podcast.
3,900+ inboxYouTube vlogPodcast
Let's make it official
secure your place in glasgow
Pick your package, send your details, then book a call with our team to talk it through. Gold is limited to one brand, so it goes to whoever confirms first.
Book your call straight awayChoose a time that suits you. Rebecca on our team coordinates sponsorships.
Your assets, sorted earlyWe will ask for your logo, offer and any goodies in good time for the event.
Hi, I’m Sarah-Marie McDevitt, a School Success Coach within the Dance Business Coach community. I’ve progressed through the Academy and Mastermind myself, so I truly understand what it’s like to feel stuck, overwhelmed, or unsure of the next step, and what’s possible on the other side of that.
In my role, I support members through 1:1 planning and Unstuck calls, creating clear, practical action plans and offering steady support behind the scenes. I’m passionate about helping Dance Business Owners find focus, confidence, and momentum, and I get genuine joy from seeing others succeed in ways that feel right for them.
I believe every Dance Business Owner deserves to feel successful on their own terms, and I’m proud to support you on that journey.
Meet Our Team
Hailey Black
School Success Coach
Hello fellow DBO’s! My name is Hailey Black and I am thrilled to be apart of Dance Business Coach team as a School Success Coach.
When I first met Louise, I was doing it all -and I mean everything. I was a one-woman band: teaching classes, visiting schools, answering messages, planning events and hunting down missing ballet shoes…you name it, it was on me. I was undercharging, constantly stressed and running on empty.
Fast forward to now – with the support of Louise, her team and this incredible community – I have transformed my business. I’ve stepped back from teaching most nights, opened a second location and have built a small-but-mighty team of teachers & admin support (most of which are ex-students!). Most importantly… I’ve fallen back in love with my school, the freedom it brings, and the opportunities it creates.
I can’t wait to help other DBO’s go from burn out to breakthrough – and build a business they truly love.
Meet Our Team
Ashley Crookston
School Success Coach
Hi everyone, I’m Ashley Crookston, and I’m so incredibly grateful to be part of The Dance Business Coaching team.
It honestly feels like I’ve been part of this community forever, and I can’t imagine my life or business without it now. What Louise has built is truly special, and I feel so privileged to be a small part of something that has changed not only my business, but me as a person.
If I were to meet the version of myself from before joining this community, I genuinely wouldn’t recognise her. Through this journey, I’ve gained confidence to push outside my comfort zone, back myself, and lead with belief rather than fear.
Like so many DBOs at the beginning, I did everything. I taught every night, handled all the admin, planned shows and events, and worked myself into the ground while barely paying myself. Now, I run my dance school as a business. I’ve stepped back from the timetable, built an amazing team of staff who care deeply about our dancers and our values, and created a business that works around me and my family, not the other way around.
It means so much to me that I now get to support other DBOs on this same journey, helping them see what’s possible, step into their leadership, and build a business that truly supports the life they want to live.
Meet Our Team
Caitlin Todd
Operations & Growth Manager
My role involves supporting the team, but also all the DBOs and their teams where they need it. I’m there for coaching, content and the general day to day of the business. I’ve got such a passion for the business side of things after originally training in dance so it’s super exciting to work with lots of ambitious business owners.
I’m also Studio Manager for Louise’s school so I’m actively trying and testing everything to bring back to our members.
I absolutely love the community and I’m so grateful to call this my job. It’s a crazy journey but one we’re all loving!
Meet Our Team
Rebecca Todd-Mclean
Customer Experience Coordinator
Hi, I’m Rebecca I’m the Customer Experience Coordinator here at The Dance Business Coach, and my role is all about making sure you feel supported, organised, and cared for from the moment you join us.
I welcome new members into the community, help DBOs get booked onto calls, guide you to the right training, and keep our online members areas running smoothly. I also plan and coordinate our in person events and team travel, support partnerships and sponsorships, and work as part of the outreach team. Behind the scenes, I track payments, milestones, and progress, and I love celebrating your wins along the way. I’m also very much the mum of the team, helping everything run calmly and smoothly so you can focus on reaching your goals. You can always come to me for anything. My aim is for you to feel safe, supported, and genuinely looked after every step of the way.
