The Dance Business Coach

The Dance Business Academy

online membership for dance & theatre school owners

FOUNDATIONS CONFIDENCE COMMUNITY

Learn, grow and connect with like-minded, ambitious people through community, regular trainings and q&as with Louise, the team and guest experts

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Who is The Academy for?

The Academy is a foundational membership for dance business owners who are ready to stop thinking like a dance teacher and start thinking like a business owner.

This is the most accessible way to work with our team.

The Academy is designed to help you:

  • Learn the fundamentals of running a dance business
  • Build confidence in your decision making
  • Shift your mindset into that of a DBO
  • Learn alongside a supportive community
  • Implement at your own pace

This is a self-led learning and community-based membership.

It is not personalised coaching. It is not accountability-led. It is a starting point.

What will you get?

This is the most affordable way to access The Dance Business Coach Community! We are open, honest and always happy to share every part of our own journey – The good, the bad and the ugly!

With Louise as a business owner and a mum of 3 young children, we understand the juggle that you face daily as we are going through it and growing WITH you.

Everything inside The Academy is designed to give you clarity and understanding.

Education

  • One business training session per month
  • Live Facebook sessions every Monday morning
  • Access to previous trainings in the members area
  • Private members podcast
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Community

  • Private Facebook Community group to get support from the Dance Business Coach Team and likeminded DBOs
  • Monthly members Check-In on zoom to connect and ask questions to one of our Schools Success Coaches
  • The opportunity to network and connect with other DBOs
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Results

The Dance Business Academy will get you hitting £5K months!

  • More impact in your business and local community
  • More profit to allow you to invest in your business and live life on your terms
  • More freedom to allow you to spend time doing what matters most
If you’re doing MORE than £5K months, DM us to chat about the next step for you. Only IF you’re ready to handle fast growth in your business.
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Meet Our Founder

Louise Brough

Being a dance or theatre school owner can be a lonely place – I know because I have been there!

You start attending local classes as a child and fall in love with it… Fast forward to now and you’re the proud owner of your very own school with a burning passion for the arts and your students, but very little knowledge or even CONFIDENCE to run your school like the business it deserves to be!

When I opened my school in August 2010, I managed everything on my own for those first few years. It was stressful and tiring, to say the least! You’ve been there, right?

I then invested in my own development and went on to build a team and take a step back, so for the last 8+ years I have worked hard (or smart?) to build a loyal team. I no longer teach (at all) and my school runs like clockwork without me, across 3 locations under the guidance of my studio manager!!

Thanks to my learnings and mistakes, I am now at a place where I am proud of the brand I have created and the number of people whose lives are made that little bit better by being part of that! It hasn’t always been easy, but it has been worth it.

I believe that MINDSET is a powerful thing, particularly, money mindset, when it comes to business! I have helped hundreds of other school owners grow and run their school like a business, and I would love to help you too!

The Academy will equip you with the tools and skills you need to start, grow, or scale your school! It’s a place I wish I had access to when I was going through the growing pains of building a successful school!

We’ve helped hundreds of school owners to make more money, building a business they LOVE instead of a life they hate!

Real People. Real Results.

This isn’t for everyone. I get it.

We are all at different stages of our business journey, so only YOU will know if this opportunity is worth grabbing with both hands… or maybe it isn’t… but you never know, it could just be the best money you have ever spent? Here’s what my members are saying:

Six months ago I joined Louise’s Dance Business Coach Mastermind. I was running a large school but still feeling overwhelmed and stuck with how to move forward sustainably. Louise’s approach is truly different. The one-to-one action plan meeting is invaluable, and the weekly calls are the highlight of my week. The community vibe is so genuine and uplifting. Everyone is supportive and cheering each other on. What stands out the most is Louise’s dedication to changing the culture of dance schools, helping you build a business that’s both profitable and aligned with your values. The biggest shift for me has been in my mindset. I now think and act like a business owner while still staying true to my values. I can’t recommend this mastermind enough.
Carla Duggan
Carla DugganThe Dance Connection
I joined the Academy in February (3 months ago now) and I can honestly say that I’ve never been so inspired or excited about watching my business grow. I’ve already implemented so many things (monthly subscriptions, annual membership fees, building a proper team!) and I’ve already seen a HUGE improvement in my finances. Things that I once thought I wasn’t able to do, I’m now doing because I know it’s the best thing for my business! Louise and her team have been nothing short of supportive and friendly and they align with how I am as a person. Mindset shifts have been a huge thing for me over the past 4 years and Louise talks about this a lot with regards to business so I knew this group would fit so well with my values. I’d highly recommend joining and become part of this incredible community!
Claire-Louise Ellis
Claire-Louise EllisClaire-Louise Dance Academy
Personally, I find being a DBO very lonely place to be. I’ve always been interested in a business coach, followed so many on insta, but never felt confident enough in my role to take the risk. Old thoughts… Why would little old me spend so much money on somebody who has no idea who I am? Who do I think I am spending money on me & my business when we’ve got big bills to pay, saving for holidays, bla bla bla… Today’s thoughts… I know the reason I invest in a business coach is to remind myself who I am, what I can achieve & to encourage me to take action. Imposter syndrome no more! The money I invest is to make more money for the above things and worry less about spending on luxuries! I am a completely different person in the short space of a few months. The mindset shift is everything! If you don’t have a business coach, invest now! (And if your a dance business owner, there’s no better than Louise.
Abbie Heywood
Abbie HeywoodThe A Team
I joined the academy only 3 weeks ago and I feel like it’s the best money I have EVER SPENT!! Not only did I make the money back within a few hours but I made it back x6!!! It has changed my whole outlook on owning a business and as someone who kind of fell into this it has given me so much more confidence and I can’t wait to continue to grow in 2025!!
Shannon Winton
Shannon WintonStand Out Theatre School
Louise and her team have transformed me and my business. I've grown so much as a person, business owner and teacher and I'm so grateful to them. Could not recommend enough!
Angela Coelho
Angela Coelho
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Our Experts

Meet the team

Rebecca Todd-Mclean

Hi, I’m Rebecca I’m the Customer Experience Coordinator here at The Dance Business Coach…

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Caitlin Todd

I’m Caitlin – Operations and Growth Manager at The Dance Business Coach…

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Ashley Crookston

Hi everyone, I’m Ashley Crookston, and I’m so incredibly grateful to be part of…

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Hailey Black

Hello fellow DBO’s! My name is Hailey Black and I am thrilled to be apart of the Dance Business Coach..

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Sarah-Marie McDevitt

Hi, I’m Sarah-Marie McDevitt, a School Success Coach within the Dance Business Coach…

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Let us support you to live life on YOUR TERMS and achieve your big goals and dreams!

Once you have signed up, The Academy is a monthly recurring payment, that you can cancel anytime.

Note: If you're already hitting £5k/month, click here to apply for our Mastermind.

What are you waiting for?

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Meet Our Team

Rebecca Todd-Mclean

Customer Experience Coordinator

Hi, I’m Rebecca I’m the Customer Experience Coordinator here at The Dance Business Coach, and my role is all about making sure you feel supported, organised, and cared for from the moment you join us.

I welcome new members into the community, help DBOs get booked onto calls, guide you to the right training, and keep our online members areas running smoothly. I also plan and coordinate our in person events and team travel, support partnerships and sponsorships, and work as part of the outreach team. Behind the scenes, I track payments, milestones, and progress, and I love celebrating your wins along the way. I’m also very much the mum of the team, helping everything run calmly and smoothly so you can focus on reaching your goals. You can always come to me for anything. My aim is for you to feel safe, supported, and genuinely looked after every step of the way.

Meet Our Team

Caitlin Todd

Operations & Growth Manager

My role involves supporting the team, but also all the DBOs and their teams where they need it. I’m there for coaching, content and the general day to day of the business. I’ve got such a passion for the business side of things after originally training in dance so it’s super exciting to work with lots of ambitious business owners.

I’m also Studio Manager for Louise’s school so I’m actively trying and testing everything to bring back to our members.

I absolutely love the community and I’m so grateful to call this my job. It’s a crazy journey but one we’re all loving!

Meet Our Team

Ashley Crookston

School Success Coach

Hi everyone, I’m Ashley Crookston, and I’m so incredibly grateful to be part of The Dance Business Coaching team.

It honestly feels like I’ve been part of this community forever, and I can’t imagine my life or business without it now. What Louise has built is truly special, and I feel so privileged to be a small part of something that has changed not only my business, but me as a person.

If I were to meet the version of myself from before joining this community, I genuinely wouldn’t recognise her. Through this journey, I’ve gained confidence to push outside my comfort zone, back myself, and lead with belief rather than fear.

Like so many DBOs at the beginning, I did everything. I taught every night, handled all the admin, planned shows and events, and worked myself into the ground while barely paying myself. Now, I run my dance school as a business. I’ve stepped back from the timetable, built an amazing team of staff who care deeply about our dancers and our values, and created a business that works around me and my family, not the other way around.

It means so much to me that I now get to support other DBOs on this same journey, helping them see what’s possible, step into their leadership, and build a business that truly supports the life they want to live.

Meet Our Team

Hailey Black

School Success Coach

Hello fellow DBO’s! My name is Hailey Black and I am thrilled to be apart of Dance Business Coach team as a School Success Coach.

When I first met Louise, I was doing it all -and I mean everything. I was a one-woman band: teaching classes, visiting schools, answering messages, planning events and hunting down missing ballet shoes…you name it, it was on me. I was undercharging, constantly stressed and running on empty.

Fast forward to now – with the support of Louise, her team and this incredible community – I have transformed my business. I’ve stepped back from teaching most nights, opened a second location and have built a small-but-mighty team of teachers & admin support (most of which are ex-students!). Most importantly… I’ve fallen back in love with my school, the freedom it brings, and the opportunities it creates.

I can’t wait to help other DBO’s go from burn out to breakthrough – and build a business they truly love.

Meet Our Team

Sarah-Marie McDevitt

School Success Coach

Hi, I’m Sarah-Marie McDevitt, a School Success Coach within the Dance Business Coach community. I’ve progressed through the Academy and Mastermind myself, so I truly understand what it’s like to feel stuck, overwhelmed, or unsure of the next step, and what’s possible on the other side of that.

In my role, I support members through 1:1 planning and Unstuck calls, creating clear, practical action plans and offering steady support behind the scenes. I’m passionate about helping Dance Business Owners find focus, confidence, and momentum, and I get genuine joy from seeing others succeed in ways that feel right for them.

I believe every Dance Business Owner deserves to feel successful on their own terms, and I’m proud to support you on that journey.