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Workshop offer, until 31 October

The Dance Business Blueprint

The foundations every dance business needs to build a profitable, sustainable business that can run without you, if you choose.

£199£249first month, then £99 per month
Join the Blueprint

Minimum six-month commitment. £199 first month, then £99 per month. £99 per month rolling thereafter.

The Dance Business Freedom Formula

Missed it live? Watch the replay

Catch up on the full workshop: how to make more money, get your time back and build a business that keeps running without you.

Join the Blueprint

Ten modules, a community and live monthly support, built on one belief: the people who implement are the people who win.

Why I built it

Every dance business needs the foundations

The BlueprintThe framework and foundations
The MastermindA higher level of coaching, accountability and access

Brilliant dance business owners are teaching every night, doing the admin at the kitchen table and working it all out on their own. Every one of them needs the same thing first: the foundations.

That's what the Blueprint is. The framework behind everything I teach, in a clear order, so you can build a profitable, sustainable business that can run without you, if you choose.

And you won't be doing it on your own. The community, the monthly Implementation Zoom and the live Q&As are there to help you actually put it into action, because the people who implement are the people who win.

The Blueprint gives you the framework and foundations. The Mastermind provides a higher level of coaching, accountability and access for owners who want it.

Revenue is vanity, profit is sanity.

What it's built to do

Impact, profit and freedom

Get the foundations right and you can build a profitable, sustainable business that can run without you, if you choose. Whether you're turning over £5k a month or £20k and beyond.

Impact

Decide what success really means to you, give families an experience that makes them want to stay, and build something your community is proud of.

Profit

Know your numbers, price properly, fill the spaces you've already got and turn more enquiries into enrolments.

Freedom

Find where everything waits for you, put the systems and team in place, and build a business that keeps running when you're not in the building.

Inside the Blueprint

Ten modules, in the order that works

Each one builds on the last. Tap a module to see what you'll work through.

1

Defining success

Where you are now, where you want to be, and what success actually means to you.
  • Your current revenue, profit, pay, students, team and hours
  • A health score across ten areas of the business
  • What only happens because you do it
  • What's working, and what's draining you
  • The role you actually want, and what you won't sacrifice
  • Your 12-month life and business script
2

The founder bottleneck

Find where the business waits for you, and start handing it back.
  • Where you're the bottleneck: time, decisions, knowledge, delivery or behaviour
  • "Nothing happens until I…"
  • Are you making it hard for people to step up?
  • The decision you've been avoiding
  • Your stop, start and keep list
  • The 7-day challenge
3

Build for profit

Stop looking at revenue on its own and start keeping more of it.
  • The five numbers to track every month
  • Your profit margin, worked out properly
  • What each class really costs to deliver
  • Break-even and minimum class numbers
  • When you last reviewed your prices
  • Where profit is leaking, and paying yourself properly
4

Unlock more revenue

Find the money already sitting in the business you've got.
  • Your revenue gap, in pounds
  • What your empty spaces are worth
  • Which classes, days and times are underperforming
  • Your average customer spend
  • Ways to grow spend before chasing new families
5

From enquiry to enrolment

Map every step from first message to full booking, and fix the weakest one.
  • Your enquiry journey, mapped out
  • An audit of your first response
  • Enquired, booked, attended, enrolled: where people drop off
  • Walking through your trial as a new parent would
  • Conversion numbers for each step
  • One measurable improvement
6

Make them want to stay

Retention built on belonging, progress, recognition and community.
  • Scoring your four pillars of retention
  • Your strongest pillar, and the one that needs the most attention
  • Small changes that make families feel part of something
7

Systemise your growth

Take the business out of your head and put it somewhere everyone can find it.
  • Where the business relies on memory
  • What actually needs a system
  • Remove, simplify, automate or template
  • Can you find everything in 30 seconds?
  • The next 90 days, prepared now
8

Build your team for growth

A team that owns outcomes, not just tasks.
  • Where your team makes life easier, and where it makes more work
  • Who owns each area now, and who should
  • What would struggle if you disappeared for two weeks
  • Tasks versus outcomes
  • Making responsibilities clear, one person at a time
9

Find your constraint

The one thing holding growth back right now.
  • What the business needs next: eyeballs, leads, conversations, retention, capacity, ownership or profit
  • Where growth is getting stuck
  • Prioritising what to fix first
10

Knowing what to focus on

Score the whole business, find the gaps and build your rhythm.
  • Where you are now, and what's still stuck
  • Scoring leadership, money, marketing, sales, customers, team, systems and growth
  • Your weekly, monthly and quarterly review rhythm
  • Back to you: how your role needs to change
  • Back to the beginning: is the business creating the success you defined?

The Blueprint community

The course teaches it. The community makes it happen.

Knowing what to do is one thing. Actually doing it is what changes your business. The community sits at the heart of the Blueprint, with live sessions every month to help you put what you're learning into action.

Private Facebook community

Dance business owners at every stage, working through the same foundations. Ask your questions, share your wins and get unstuck.

Monthly Implementation Zoom

A live session every month to stop learning and start doing, so the modules turn into real changes in your business.

Monthly live Q&A

Bring the questions that come up as you implement and get them answered live, every month.

What will you get?

The course gives you the structure. The community and live sessions help you put it into action.

The course

  • 10 modules inside the online members area
  • Work through at your own pace
  • Practical exercises in every module to use in your own business
  • Each module builds on the last, from defining success to knowing what to focus on next

Workshop offer, until 31 October

The best way in there will ever be

From the workshop until doors close, there's a £50 credit on your first month: £199 instead of £249, with your printed workbook delivered to you. The offer ends when doors close at midnight on Saturday 31 October.

Ends in

Month 1£199When you join
Then every month£99Rolling monthly, minimum six months
£3.25That's what £99 a month works out at per day. Fill one or two of the spaces you already have and it pays for itself.
Workshop offer

The Dance Business Blueprint

£199

for your first month (£50 workshop credit applied), then £99 per month

  • 10 modules inside the online members area
  • Private Facebook community
  • Monthly Implementation Zoom
  • Monthly live Q&A
  • Your printed Blueprint workbook, delivered to you
Claim my workshop offer

Minimum six-month commitment. £199 first month, then £99 per month. £99 per month rolling thereafter.

Secure checkout on Kartra.

Meet your coach

Louise Brough

I opened my dance business in 2010 and spent years doing everything myself: the teaching, the admin, the costumes, the late nights. Today it runs across three locations, and I've spent the last five years helping over 500 dance business owners build something that gives them their life back.

I've been the one-woman band, and I don't want that for you. Everything I've learned along the way has gone into the Blueprint.

Louise x

500+dance business owners helped
£1M+generated for members
Louise Brough, The Dance Business Coach

Straight with you

This isn't for everyone. I get it.

It's for you if

  • You run a dance business and you're still doing far too much of it yourself
  • You want more profit and more time, and you're tired of trading one for the other
  • You've missed having a community of owners who get it
  • You're ready to do the work and keep building, month after month

Probably not yet if

  • You're happy with where the business is and not looking to change anything right now
  • You're after a quick fix rather than steady progress over the coming months
  • You'd rather figure it all out on your own than be part of a community

Before you ask

The honest answers

What do I actually get?
10 modules inside the online members area, the private Facebook community, a monthly Implementation Zoom and a monthly live Q&A. Join before doors close on Saturday 31 October and you'll also get the printed Blueprint workbook delivered to you.
How does the payment work?
There's a minimum six-month commitment. You pay £199 for your first month, then £99 per month, and it's £99 per month rolling thereafter. Payments are taken automatically, and you'll get a receipt each time.
Is my business too small, or too big, for this?
Neither. The Blueprint is the foundations every dance business needs, whether you're turning over £5k a month or well past £20k. The foundations are the same, it's just the numbers that change.
How is this different from the Mastermind?
The Blueprint gives you the framework and foundations every dance business needs, plus a community and monthly live sessions to help you implement them. The Mastermind provides a higher level of coaching, accountability and access.
Do I have to keep up with a schedule?
No. The 10 modules are there to work through at your own pace. The monthly Implementation Zoom and live Q&A are there to keep you moving and help you put it into action.
When will my printed workbook arrive?
You'll give us your address at checkout and you'll receive your printed workbook within 7 working days. It's included for everyone who joins before doors close on Saturday 31 October.
Where is it hosted?
The 10 modules are housed in our online members area, with the Blueprint community hosted privately on Facebook.

What are you waiting for?

£199 for your first month, with your printed workbook included. Doors close at midnight on Saturday 31 October.

Claim my workshop offer

Minimum six-month commitment. £199 first month, then £99 per month. £99 per month rolling thereafter.

© 2026 The Dance Business Coach · Built by Base Brands
What are you waiting for?
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Join now

Meet Our Team

Sarah-Marie McDevitt

School Success Coach

Hi, I’m Sarah-Marie McDevitt, a School Success Coach within the Dance Business Coach community. I’ve progressed through the Academy and Mastermind myself, so I truly understand what it’s like to feel stuck, overwhelmed, or unsure of the next step, and what’s possible on the other side of that.

In my role, I support members through 1:1 planning and Unstuck calls, creating clear, practical action plans and offering steady support behind the scenes. I’m passionate about helping Dance Business Owners find focus, confidence, and momentum, and I get genuine joy from seeing others succeed in ways that feel right for them.

I believe every Dance Business Owner deserves to feel successful on their own terms, and I’m proud to support you on that journey.

Meet Our Team

Hailey Black

School Success Coach

Hello fellow DBO’s! My name is Hailey Black and I am thrilled to be apart of Dance Business Coach team as a School Success Coach.

When I first met Louise, I was doing it all -and I mean everything. I was a one-woman band: teaching classes, visiting schools, answering messages, planning events and hunting down missing ballet shoes…you name it, it was on me. I was undercharging, constantly stressed and running on empty.

Fast forward to now – with the support of Louise, her team and this incredible community – I have transformed my business. I’ve stepped back from teaching most nights, opened a second location and have built a small-but-mighty team of teachers & admin support (most of which are ex-students!). Most importantly… I’ve fallen back in love with my school, the freedom it brings, and the opportunities it creates.

I can’t wait to help other DBO’s go from burn out to breakthrough – and build a business they truly love.

Meet Our Team

Ashley Crookston

School Success Coach

Hi everyone, I’m Ashley Crookston, and I’m so incredibly grateful to be part of The Dance Business Coaching team.

It honestly feels like I’ve been part of this community forever, and I can’t imagine my life or business without it now. What Louise has built is truly special, and I feel so privileged to be a small part of something that has changed not only my business, but me as a person.

If I were to meet the version of myself from before joining this community, I genuinely wouldn’t recognise her. Through this journey, I’ve gained confidence to push outside my comfort zone, back myself, and lead with belief rather than fear.

Like so many DBOs at the beginning, I did everything. I taught every night, handled all the admin, planned shows and events, and worked myself into the ground while barely paying myself. Now, I run my dance school as a business. I’ve stepped back from the timetable, built an amazing team of staff who care deeply about our dancers and our values, and created a business that works around me and my family, not the other way around.

It means so much to me that I now get to support other DBOs on this same journey, helping them see what’s possible, step into their leadership, and build a business that truly supports the life they want to live.

Meet Our Team

Caitlin Todd

Operations & Growth Manager

My role involves supporting the team, but also all the DBOs and their teams where they need it. I’m there for coaching, content and the general day to day of the business. I’ve got such a passion for the business side of things after originally training in dance so it’s super exciting to work with lots of ambitious business owners.

I’m also Studio Manager for Louise’s school so I’m actively trying and testing everything to bring back to our members.

I absolutely love the community and I’m so grateful to call this my job. It’s a crazy journey but one we’re all loving!

Meet Our Team

Rebecca Todd-Mclean

Customer Experience Coordinator

Hi, I’m Rebecca I’m the Customer Experience Coordinator here at The Dance Business Coach, and my role is all about making sure you feel supported, organised, and cared for from the moment you join us.

I welcome new members into the community, help DBOs get booked onto calls, guide you to the right training, and keep our online members areas running smoothly. I also plan and coordinate our in person events and team travel, support partnerships and sponsorships, and work as part of the outreach team. Behind the scenes, I track payments, milestones, and progress, and I love celebrating your wins along the way. I’m also very much the mum of the team, helping everything run calmly and smoothly so you can focus on reaching your goals. You can always come to me for anything. My aim is for you to feel safe, supported, and genuinely looked after every step of the way.