Exclusively for Legacy Members
For Legacy Members
The Dance Business Blueprint
The foundations every dance business needs to build a profitable, sustainable business that can run without you, if you choose. As a thank-you for being with us from the start, there's a £100 credit on your first month.
Minimum six-month commitment. £149 first month, then £99 per month. £99 per month rolling thereafter.
The Dance Business Freedom Formula
Missed it live? Watch the replay
Catch up on the full workshop: how to make more money, get your time back and build a business that keeps running without you.
Ten modules, a community and live monthly support, built on one belief: the people who implement are the people who win.
Why I built it
Every dance business needs the foundations
For a long time now, I've had a message almost every week that goes something like this: "I miss having somewhere to take my questions."
Every time, I knew you were right. So I've spent the last few months building the Blueprint: the framework behind everything I teach, in a clear order, with a community and live monthly sessions to help you put it into action.
The Blueprint gives you the framework and foundations. The Mastermind provides a higher level of coaching, accountability and access for owners who want it. Every dance business needs the foundations first.
You were there first, so you get to be first in again.
Revenue is vanity, profit is sanity.
What it's built to do
Impact, profit and freedom
Get the foundations right and you can build a profitable, sustainable business that can run without you, if you choose. Whether you're turning over £5k a month or £20k and beyond.
Impact
Decide what success really means to you, give families an experience that makes them want to stay, and build something your community is proud of.
Profit
Know your numbers, price properly, fill the spaces you've already got and turn more enquiries into enrolments.
Freedom
Find where everything waits for you, put the systems and team in place, and build a business that keeps running when you're not in the building.
Inside the Blueprint
Ten modules, in the order that works
Each one builds on the last. Tap a module to see what you'll work through.
1Defining success
Where you are now, where you want to be, and what success actually means to you.
Defining success
Where you are now, where you want to be, and what success actually means to you.
- Your current revenue, profit, pay, students, team and hours
- A health score across ten areas of the business
- What only happens because you do it
- What's working, and what's draining you
- The role you actually want, and what you won't sacrifice
- Your 12-month life and business script
2The founder bottleneck
Find where the business waits for you, and start handing it back.
The founder bottleneck
Find where the business waits for you, and start handing it back.
- Where you're the bottleneck: time, decisions, knowledge, delivery or behaviour
- "Nothing happens until I…"
- Are you making it hard for people to step up?
- The decision you've been avoiding
- Your stop, start and keep list
- The 7-day challenge
3Build for profit
Stop looking at revenue on its own and start keeping more of it.
Build for profit
Stop looking at revenue on its own and start keeping more of it.
- The five numbers to track every month
- Your profit margin, worked out properly
- What each class really costs to deliver
- Break-even and minimum class numbers
- When you last reviewed your prices
- Where profit is leaking, and paying yourself properly
4Unlock more revenue
Find the money already sitting in the business you've got.
Unlock more revenue
Find the money already sitting in the business you've got.
- Your revenue gap, in pounds
- What your empty spaces are worth
- Which classes, days and times are underperforming
- Your average customer spend
- Ways to grow spend before chasing new families
5From enquiry to enrolment
Map every step from first message to full booking, and fix the weakest one.
From enquiry to enrolment
Map every step from first message to full booking, and fix the weakest one.
- Your enquiry journey, mapped out
- An audit of your first response
- Enquired, booked, attended, enrolled: where people drop off
- Walking through your trial as a new parent would
- Conversion numbers for each step
- One measurable improvement
6Make them want to stay
Retention built on belonging, progress, recognition and community.
Make them want to stay
Retention built on belonging, progress, recognition and community.
- Scoring your four pillars of retention
- Your strongest pillar, and the one that needs the most attention
- Small changes that make families feel part of something
7Systemise your growth
Take the business out of your head and put it somewhere everyone can find it.
Systemise your growth
Take the business out of your head and put it somewhere everyone can find it.
- Where the business relies on memory
- What actually needs a system
- Remove, simplify, automate or template
- Can you find everything in 30 seconds?
- The next 90 days, prepared now
8Build your team for growth
A team that owns outcomes, not just tasks.
Build your team for growth
A team that owns outcomes, not just tasks.
- Where your team makes life easier, and where it makes more work
- Who owns each area now, and who should
- What would struggle if you disappeared for two weeks
- Tasks versus outcomes
- Making responsibilities clear, one person at a time
9Find your constraint
The one thing holding growth back right now.
Find your constraint
The one thing holding growth back right now.
- What the business needs next: eyeballs, leads, conversations, retention, capacity, ownership or profit
- Where growth is getting stuck
- Prioritising what to fix first
10Knowing what to focus on
Score the whole business, find the gaps and build your rhythm.
Knowing what to focus on
Score the whole business, find the gaps and build your rhythm.
- Where you are now, and what's still stuck
- Scoring leadership, money, marketing, sales, customers, team, systems and growth
- Your weekly, monthly and quarterly review rhythm
- Back to you: how your role needs to change
- Back to the beginning: is the business creating the success you defined?
The Blueprint community
The course teaches it. The community makes it happen.
Knowing what to do is one thing. Actually doing it is what changes your business. The community sits at the heart of the Blueprint, with live sessions every month to help you put what you're learning into action.
Private Facebook community
Dance business owners at every stage, working through the same foundations. Ask your questions, share your wins and get unstuck.
Monthly Implementation Zoom
A live session every month to stop learning and start doing, so the modules turn into real changes in your business.
Monthly live Q&A
Bring the questions that come up as you implement and get them answered live, every month.
What will you get?
The course gives you the structure. The community and live sessions help you put it into action.
The course
- 10 modules inside the online members area
- Work through at your own pace
- Practical exercises in every module to use in your own business
- Each module builds on the last, from defining success to knowing what to focus on next
The community
- Private Facebook community of dance business owners
- Monthly Implementation Zoom
- Monthly live Q&A
These sessions are there to help you actually implement what you're learning, because the people who implement are the people who win.
The printed workbook
- Your printed Blueprint workbook, delivered to you
- 97 pages, every exercise from all ten modules
- A proper A4 workbook to write in, scribble on and keep on the desk
We're only printing these for the launch intake, so once the launch offers end, they're gone.
Live kick-off call
A live call with Louise to get you started, plan your first steps and meet everyone joining with you.
Real people. Real results.
Here's what dance business owners are saying
Legacy Members only
A £100 credit, because you were here first
This price is exclusively for Legacy Members. Your exclusive Legacy Member offer ends at midnight on Friday 23rd October.
Ends in
The Dance Business Blueprint
for your first month (£100 Legacy Member credit applied), then £99 per month
- 10 modules inside the online members area
- Private Facebook community
- Monthly Implementation Zoom
- Monthly live Q&A
- Your printed Blueprint workbook, delivered to you
- A live kick-off call with Louise
Minimum six-month commitment. £149 first month, then £99 per month. £99 per month rolling thereafter.
Secure checkout on Kartra.
The Legacy Member offer has ended
You can still join on the workshop offer
The £149 Legacy Member price has gone, but the workshop offer is open until midnight on Saturday 31 October: £199 for your first month, with the printed workbook included.
Workshop offer ends in
The Dance Business Blueprint
for your first month, then £99 per month
See the workshop offerMinimum six-month commitment. £199 first month, then £99 per month. £99 per month rolling thereafter.
The doors are open
Join the Blueprint
The Legacy Member and workshop offers have now ended, but the Blueprint is open to join until midnight on Saturday 31 October, with your printed workbook included.
The Dance Business Blueprint
for your first month, then £99 per month
See how to joinMinimum six-month commitment. £249 first month, then £99 per month. £99 per month rolling thereafter.
Meet your coach
Louise Brough
I opened my dance business in 2010 and spent years doing everything myself: the teaching, the admin, the costumes, the late nights. Today it runs across three locations, and I've spent the last five years helping over 500 dance business owners build something that gives them their life back.
I've been the one-woman band, and I don't want that for you. Everything I've learned along the way has gone into the Blueprint.
Louise x
Straight with you
This isn't for everyone. I get it.
It's for you if
- You run a dance business and you're still doing far too much of it yourself
- You want more profit and more time, and you're tired of trading one for the other
- You've missed having a community of owners who get it
- You're ready to do the work and keep building, month after month
Probably not yet if
- You're happy with where the business is and not looking to change anything right now
- You're after a quick fix rather than steady progress over the coming months
- You'd rather figure it all out on your own than be part of a community
Before you ask
The honest answers
Why am I seeing this before everyone else?
How does the payment work?
When does my Legacy Member offer end?
Is my business too small, or too big, for this?
How is this different from the Mastermind?
Do I have to keep up with a schedule?
When will my printed workbook arrive?
Where is it hosted?
You were there first. Come back in first.
Your exclusive Legacy Member offer ends at midnight on Friday 23rd October.
Claim my Legacy placeMinimum six-month commitment. £149 first month, then £99 per month. £99 per month rolling thereafter.
The Blueprint is open
The foundations every dance business needs, and a community to help you put them into action.
See how to joinThe doors are now closed
Keep an eye on your inbox and we'll let you know when the Blueprint opens again.